Andrew M. Kaikati: search on Z-Library

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1

Consumers' use of brands to reflect their actual and ideal selves on Facebook

Candice R. Hollenbeck, Andrew M. Kaikati

Journal:

International Journal of Research in Marketing

Year:

2012

Language:

english

File:

PDF, 500 KB

english, 2012

2

Stealth Marketing: How to Reach Consumers Surreptitiously

Andrew M. Kaikati and Jack G. Kaikati

Journal:

California Management Review

Year:

2004

Language:

english

File:

PDF, 263 KB

english, 2004

3

Collaborative consumption, social distance and the extended self

Frechette, Michael, Arnold, Mark, Kaikati, Andrew, Singh, Nitish

Journal:

Journal of Consumer Marketing

Year:

2020

File:

PDF, 271 KB

2020

4

The Effect of Need for Uniqueness on Word of Mouth

Cheema, Amar, Kaikati, Andrew M

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 249 KB

english, 2010

5

Doing Business Without Exchanging Money: The Scale and Creativity of Modern Barter

Andrew M. Kaikati and Jack G. Kaikati

Journal:

California Management Review

Year:

2013

Language:

english

File:

PDF, 342 KB

english, 2013

6

Slotting and promotional allowances: red flags in the supply chain

Kaikati, Jack G., Kaikati, Andrew M.

Journal:

Supply Chain Management

Year:

2006

Language:

english

File:

PDF, 100 KB

english, 2006

7

Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts

Torelli, Carlos J., Monga, Alokparna Basu, Kaikati, Andrew M.

Journal:

Journal of Consumer Research

Year:

2012

Language:

english

File:

PDF, 259 KB

english, 2012

8

Values as predictors of judgments and behaviors: The role of abstract and concrete mindsets.

Torelli, Carlos J., Kaikati, Andrew M.

Journal:

Journal of Personality and Social Psychology

Year:

2009

Language:

english

File:

PDF, 184 KB

english, 2009

9

Do brand communities benefit objectively under-performing products?

Thompson, Scott A., Kaikati, Andrew M., Loveland, James M, Johnston, WesleyJ, Johnston, WesleyJ

Journal:

Journal of Business & Industrial Marketing

Year:

2018

Language:

english

File:

PDF, 478 KB

english, 2018

10

Conforming Conservatives: How Salient Social Identities Can Increase Donations

Kaikati, Andrew M., Torelli, Carlos J., Winterich, Karen Page, Rodas, María A.

Journal:

Journal of Consumer Psychology

Year:

2017

Language:

english

File:

PDF, 560 KB

english, 2017

11

A rose by any other name: rebranding campaigns that work

Kaikati, Jack G., Kaikati, Andrew M.

Journal:

Journal of Business Strategy

Year:

2003

Language:

english

File:

PDF, 63 KB

english, 2003

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